Life insurance prospecting powered by life-event scoring. We identify prospects when they actually need coverage, not when they're ready to ignore you.
Every prospect is scored, categorized, and prioritized. No more spray-and-pray LinkedIn messages.
New families, new mortgages, student loans. One income loss away from crisis. Most think their group plan is enough. It covers 1-2x salary. They need 10-12x.
20-Year Term · $25-55/moKey-man risk, unfunded buy-sell agreements, personally guaranteed debt. If they die, the business dies with them. And the family inherits the debt.
Whole Life / IUL · $150-500/moLegacy planning, final expenses, term policies expiring. Getting new coverage at 55+ costs 3x what it did at 35. The window is closing.
IUL / Final Expense · $100-400/moNot all prospects are equal. Our scoring matrix ranks every lead by the life events that create real insurance need, right now.
CoverForce isn't just a prospecting tool. It's an agency growth engine. Recruit, onboard, and equip agents with the same ICP targeting and scoring system.
Find and recruit licensed life insurance agents and brokers. Same LinkedIn-first approach, different ICP.
Every new recruit gets the ICP definitions, scoring matrix, and messaging templates from day one. No ramp-up guesswork.
Assign licensed states and prospect pools to agents. No overlap, no wasted outreach, full coverage.
See which agents are prospecting, converting, and closing. Data-driven coaching, not gut feelings.
Most life insurance agents are still cold-calling from purchased lists. CoverForce identifies people at the exact moment a life event creates urgency, then delivers the right message to the right person. That's how you close the gap.